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Marketing Executive

Job Title: Marketing Executive
Contract Type: Contract
Location: Leatherhead, Surrey
Industry:
Salary: £20 - £30 per hour + Dependant on Experience
Start Date: ASAP
Reference: 1901-6_1546524653
Contact Name: David Gillard
Contact Email: david.gillard@sitecgroup.com
Job Published: January 03, 2019 14:10

Job Description


Sitec have a Contract role for a Marketing Executive - Education
With at least 1-2 years' experience in a marketing/project management environment.
Reporting to the Traded Services manager you will be based in Leatherhead. The estimated duration of the contract initially is 3 months and the hourly rate is between £20 to £30 per hour Ltd Company / Umbrella (or the PAYE equivalent).

Purpose of role: To co-ordinate marketing communications activities for the Education business.

Person specification:

Key Technical Skills / competencies:

* Experience of managing marketing projects, campaigns, market research and resources to meet business deadlines. An understanding of online marketing
* Good understanding of MS Office, database management, email marketing software [Some understanding of design software packages, eg, In Design, desirable]
* Excellent copywriting skills with experience writing content for leaflets, brochures, email marketing, sales letters and web copy.

Key Behavioural competencies:

* Excellent written and verbal communication skills
* 'Can do' attitude
* Team player. Build relationships with colleagues and external partners to achieve objectives
* Self-motivated with the ability to use initiative
* Able to work to deadlines, juggle multiple projects, conflicting priorities and deliver under pressure
* Confident manner when dealing with senior management and internal and external contacts
* Planning and organisational skills
* Flexibility - able to respond quickly and accurately to changing situations
* Demonstrate good judgement and commercial awareness

Key Analytical Skills and Challenges / competencies:

* Developing marketing campaigns to support key account strategy and business development areas
* Ability to analyse data effectively and turn to insight to generate effective marketing activity
* Outstanding project & time management skills
* Excellent problem solving skills
* Keen eye for detail
* Creative skills and flair for design

Company/Industry Knowledge: Preferably with some knowledge of the education sector

Qualifications & Experience:
* Degree-level qualification or equivalent experience
* Formal marketing qualification (CIM or similar) desirable but not essential
* 1-2 years' experience in a marketing/project management environment

Top Major Tasks and Activities:

* Working closely with Traded Services Manager and Team Leads, to implement marketing strategy and provide support where required
* Contribute to strategic planning of the annual marketing plan and co-ordinate education marketing activity
* Develop, execute and evaluate creative marketing campaigns that are driven by KPI's and data-led
* Manage the production and distribution of marketing collateral including leaflets and brochures, for use in in campaigns including email marketing and exhibitions
* Creation and marketing of maintained and academy directories

Additional Key Accountabilities:

* Ensure marketing requests are prioritised and serviced to meet deadlines in an efficient way
* Liaison with internal and external stakeholders to understand and fulfil marketing requirements
* Updating the customer marketing database, monitoring competitor activity, keeping abreast of education policy updates and relevant business-critical reports
* Organise events and exhibitions that maximise brand presence and achieve KPI's
* Copywriting and proof reading.
* GDPR marketing compliance, in an advisory capacity
* Manage CMS for B4S and Babcock Education sites; news items, campaign landing pages, SEO
* Social Media marketing
* Create half termly e-Newsletter
* Ad hoc business support as and when required.

Budget / Cash Management Responsibility:

* Managing the campaign budget on a day to day basis

Key Outputs/Deliverables:
* Input into strategic planning of the annual marketing plan
* Delivery of marketing communications activity on time and against budget
* Enforcement of company brand guidelines
* Support bids when required
* Creations of case studies and consultant profiles

The role regularly interfaces with:

External
* Marketing & print companies
* Digital & PR agencies
* Schools
* Trade bodies and third parties

Internal
* Marketing Executives across Education
* Head of Communications in Land
* Traded Services Manager
* Senior management
* Team Leaders/Consultants

This vacancy is being advertised by Sitec.

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